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Brand Identity and Brand Image – Brand Identity Guru

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand […]

What makes a piece of jewelry worthy of being called “heirloom-quality” and what is meant by the term? Simply speaking, heirloom jewelry is recognized as jewelry that is passed down through generations, where as a “heirloom-quality” piece may or may not be passed down but exhibits several principle qualities that one should expect from jewelry […]

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Silk has been known for years to be an overwhelming economic impact on the world of finance in many ways, beginning with the China connection back one thousand years. We know of many facets of financial woes because of this fine fabric. It may be because of the dynasty’s that have come to have a […]

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Did you know that you can download GPS maps without paying a single dime? When you purchase a GPS unit as a navigation aid, your unit would come pre-loaded with a free GPS map. The thing about the pre-loaded map is that they’re mostly incomplete in details which could be useful to you on your […]

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This summer, papers and magazines in London were full of stories and images of Arab millionaires flashing their wealth to the amusement (and sometimes astonishment) of the passers-by in the West End part of the British capital. Young royals and sons of oligarchs showing off their only-seen-in-magazines super cars, Arab young women walking around in […]

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The advent of technology brought many benefits along with it, but the dark aspects are also not hidden. Activities that used to take a great deal of time are now cut down to a few clicks you perform online though the internet. When it comes to shopping, the online mode of it has brought about […]

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The arrival of a new baby is followed by the visits from relatives and friends to see the child, and they all come bearing gifts. In many Muslim cultures most first born babies receive some form of Islamic jewellery as gifts after their births. Although this is more of an ethnic tradition and not a […]

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Cubic Zirconia gemstones are as outwardly splendid and clever as the ladies who wear them. This enamouring gemstone is mainstream for its moderateness yet more eminently for its red hot appearance and adaptability. This amazing material is crystallographically isometric and reenacts a jewel with the wonderful resemblance. Albeit a large number of us essentially cherish […]

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Opal jewelry is some of the most exotic and eye catching jewelry you can wear. Opals flash with the colors of the rainbow trapped within a silica gemstone. The most valuable black opals appear as angry storm clouds passing behind a rain washed rainbow. No two opals are the same. The color play of each […]

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The hair removal technique known as threading is a very ancient hair removal method that is still being practised in countries in the Middle East and Asia. Although it originated from this part of the world the removal of body and facial hair is very much a part of our day to day life for […]

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